Wednesday, October 14, 2009
A colleague of mine offered the following thought: "The greater the gap between the current infrastructure of a given business or industry and the changing needs of its customers, the greater the value of design for that business."
Why is that? In the current environment most businesses cannot adapt their existing infrastructure rapidly enough to meet changing demands in the market-place. They are seeing rapid changes in consumer expectations that have the potential to open up new markets and opportunities if they can be translated into sustained behavior. But, instead of jumping ahead most companies are falling behind.
Consumer behavior in areas like health and prevention are a great example. Communities like Patientslikeme are becoming more and more sophisticated in how they coordinate and support collective behavior and shift consumer demand in ways that traditional provider networks can only dream of.